Home » Youtility: Why Smart Marketing Is about Help Not Hype by Jay Baer
Youtility: Why Smart Marketing Is about Help Not Hype Jay Baer

Youtility: Why Smart Marketing Is about Help Not Hype

Jay Baer

Published
ISBN : 9781469087108
Audio
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 About the Book 

The difference between helping and selling is just two lettersIf youre wondering how to make your products seem more exciting online, youre asking the wrong question. Youre not competing for attention only against other similar products. YoureMoreThe difference between helping and selling is just two lettersIf youre wondering how to make your products seem more exciting online, youre asking the wrong question. Youre not competing for attention only against other similar products. Youre competing against your customers friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: How can we help?Jay Baers Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.